Drunk Elephant
Research + Development

The brief was simple: create a disruptive campaign video with the narrative of “a girl in a lab concocting a formula” within the limitations of our small New York studio.

Welcome to Drunk Elephant’s R+D department—well, an unfinished version, hence the incomplete VFX. ;)

Drawing tons of inspiration from Michel Gondry, I had a lot of fun conceptualizing, storyboarding, art directing, and designing this production.