Skincare Science

How do we explain and tell the story of skincare ingredients in an easy, digestible way for the consumer to understand?

For this series, the team and I collaborated with three different CGI artists and formed narratives to explain how Drunk Elephant’s ingredients work. It was a fun a challenge to draft the narrative and come up with metaphors and visuals to explain the science behind the products,

Each video had different use cases from paid media, to events, to education.

Contributions:
concepting, art direction, narrative, storyboarding, graphic design, production