Skin pHitness

This campaign was a fun way to personify the efficacious strength of Drunk Elephant’s moisturizers. I conceptualized the metaphors and directed them during the production and designed six Meta (Instagram + Facebook) ads in both 08 and 15 sec spots out of the footage captured.

Multiple sizes were made and translated into nine different languages for the EMEA region’s portion of the campaign.

Contributions:
concepting, on-set directing, art direction, set/prop design, graphic design, production

Studio: Apostrophe
DP: Spencer Higgins
Set Design: Jojo Li
Creative Director: Amanda Valentine
Art Directors: Peri Levin, Sam Tran
Design: Sam Tran
Motion: Hieronymus
Editing: Shellac NYC
Producers: David ZHSU, Sam Tran
BTS Photography: Sam Tran