The brief was simple: create a disruptive campaign video with the narrative of “a girl in a lab concocting a formula” and the limitations of our small New York studio.
Welcome to Drunk Elephant’s R+D department, well, an unfinished version, hence the incomplete VFX.
Drawing tons of inspiration from Michel Gondry, I had a lot of fun conceptualizing, storyboarding, art directing, and designing this production. A little sad I wasn’t able to see it through, but it was a very fun and rewarding experience!