Amino Rain x Sephora

I had the pleasure of directing this shoot and leading the creative from production through final campaign design. The project delivered a full suite of assets—including Meta (Instagram + Facebook) ads, a Times Square placement, and a global in-store sizzle video—bringing the brand to life across high-visibility platforms.

Contributions:
concepting, on-set directing, storyboarding, art direction, graphic design, production

STUDIO: APOSTROPHE
DP: SPENCER HIGGINS
SET DESIGN: JOJO LI
CREATIVE DIRECTOR: AMANDA VALENTINE
ART DIRECTORS: PERI LEVIN, SAM TRAN
DESIGN: SAM TRAN
MOTION: HIERONYMUS
EDITING: SHELLAC NYC
PRODUCERS: DAVID ZHSU, SAM TRAN
BTS PHOTOGRAPHY: SAM TRAN

Rain is water and water is fluid. I wanted the typography to feel snappy and flowy—like a drop of water hitting a window and trailing down.